Hi, I’m Will, a Design Lead with more than 17 years of experience and a strong track record in financial services and fintech.
I’m driven by turning complex problems into experiences that transform people’s lives.
About
Graphic Designer since 2009, I am currently a Design Lead in Banco Carrefour’s Retention & Collections tribe, leading visioning and design strategy for Cards and Debt Settlement products.
Education
Postgraduate & MBA in Applied AI for Business — Tera (In Progress)
B.A. in Graphic Design (2009)
Impact & Differentiators
Financial Ecosystems: End-to-end leadership across large-scale products, including Pix, the APAG acquirer, Digital Account, and Retention & Collections journeys.
AI Leadership: Driving AI strategy and process governance for design and product teams, identifying revenue-generating opportunities and optimizing workflows.
Cross-Functional Leadership: Guiding multidisciplinary teams across Design, Product, and Tech using Product Analytics and OKRs to balance UX, conversion, and retention.
Design Ops & Accessibility: Led a multi-disciplinary squad focused on scaling design maturity, generating business ROI, and delivering accessible (A11y) products.
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years of experience.
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years of experience in financial products.
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years leading design and technology teams.
Product vision project: the new super app for Brazil’s largest retail bank.
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million saved with the design system in 2025.
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million profit forecast after journey adjustments.
Contact
Want to see my projects and case studies? Request a presentation
Or visit my profile on LinkedIn or send me a message on WhatsApp.